And We’re Live

Finally after a too long hiatus it’s time to get back in the swing of things. I am going to share with you at least once per week beginning today!

Over the years I have been building my business of publishing and design and keeping up with the annual Weird & Wacky Holiday Marketing Guide. Last year I started offering one free bonus marketing idea on the HolidayMarketingGuide.com website. I am continuing that tradition this year. I hope you will visit me over there as well.

I am also now on the board of the Florida Authors and Publishers Association FAPA www.myFAPA.org where I help with the designing and have been a feature speaker and panelist at their annual conference. I indeed have been keeping busy.

This week’s piece of advice is something that I have recently come to embrace.

Use the software you have as it was intended to be used.

Word is not a formatting or drawing program. I have seen it used for those purposes over the years and the results are always tentative at best. Get yourself acquainted with the right software for the right job.

Even creatives get caught in this snare. As an example, Adobe has a host of programs that professionals use incorrectly. Illustrator is not a photo manipulation or layout program, and is Photoshop is not a drawing or formatting program. To use InDesign for photo manipulation or drawing does you and your clients a disservice. Therefore, if you have not been using your software as it was intended I highly recommend that this year you change that bad habit!

That’s all for now. See you on the web. To an awesome 2017!

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